About Us

Crowd is a vibrant boutique PR agency in Singapore that delivers PR & communications, social media and event solutions.

Our passionate team of PR professionals understands the importance of engaging audiences. Dynamic and cost-effective, but creative solutions are our mantra.

When we say something, we do it, and we do it well. We know the media and we know what they want. Simply put, we get results.

Let us over-deliver and overwhelm you with what can be achieved.

The results speak for themselves.

Services

PR & Communications

We are first and foremost a PR agency. Public Relations is an art and can be tailored to suit all circumstances and goals. It is not just about ‘spreading the word’. It is saying it in the right way, in the right place, to the right audience.

CROWD manages PR and communications for diverse clients across different industries via print, broadcast and, of course, online media. With strong contacts in an enviable range of media, we have the edge for securing impactful media exposure.

We deliver news and information, creating stories and opportunities to put organisations, products, brands and services in the right light. From press office support, to internal communications and even crisis management, we know how to sell-in our clients’ messages.

Social Media

It can be a scary world for companies that don’t understand fast evolving social media. You don’t have to. Our social media gurus are acutely alert to the changing trends of online media channels. Facebook, Twitter, Youtube, LinkedIn, Flickr and more, are part of our PR offering. If you’re not online, you’re offline… quite literally. It’s a whole new world. We’ll guide you through it.

Event Management

Our team oozes creative ideas to create memorable experiences. Whether it’s management of a product launch, conference, gala dinner, exhibition, roadshow or an experiential marketing campaign, our creativity ensures extraordinary occasions.

From tens to hundreds and even thousands of people; whether internal, media or the public, CROWD oversees the details: from invites and guest management, to sourcing the extraordinary, managing all logistics, creating themes, environments and presentations.

Crisis Management

Our management team has more than 20 years of crisis management experience, and have had to apply this to local, national and international media. Our quick response has enabled our clients to ensure their voice is heard and any situation is always under control.

Influencer Marketing

Having just superior content is not enough. Unless the world gets to know about it, your superior content will get you nowhere. You have to have a way to get the word out. This is where "Influencer Marketing" comes into play.
We help brands to identify the right influencers who can assist you in creating visibility for your brand through their social media platforms.

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We are the Champions!!

What a way to end 2012! A welcome party at the airport, a victory parade across town and a cracking ….

We are the Champions!!

What a way to end 2012!

A welcome party at the airport, a victory parade across town and a cracking celebration at Jalan Besar stadium. What a day, what a week!

When the Lions made it to the Finals of the AFF Suzuki Cup 2012, we at CROWD found ourselves tasked by our client Nike Singapore to prepare for two different scenarios – if Singapore were to win, we would hold a grand victory celebration parade for the Lions. If not, we would hold a thank you parade instead.

The plans had to be conceived and pieced together quickly, while leaving room for improvisation and alteration according to the final score line.

After the 1st leg, things were looking good. The Lions had one hand on the coveted trophy. The 2nd leg was nerve wrecking though with the Thais threatening to overcome their first leg deficit. The resolute Lions eventually held out and when the final whistle blew (which seemed to take an eternity), it signaled that history had been made, with Singapore becoming the undisputed kingpins of Southeast Asia with a record 4th AFF Championships title.

We had a little less than week to put the plans together, but the boys clinching the coveted trophy did make the work process much sweeter, not to mention easier for us!

There was a lot of coordinating to do – with Nike, the Football Association of Singapore (FAS), emcees, the bus companies, the traffic police, our media friends and everyone else involved. From Singapore all the way to Bangkok, we had to make sure that everything fell into place. We even sent one of our own up to Bangkok for the second leg and made sure that she was on the same flight back as the victorious Lions so that we are constantly kept updated of the team’s schedule and to make it easier to coordinate with the team upon their arrival at the airport.

Here’s a highlight of the Victory Parade for the Lions, with the celebrations kicking off at the Airport!

The Lions were treated to a roaring welcome at Changi Airport Terminal 3, waiting for them was an estimated crowd of more than 500 turned up, to give their footballing heroes a homecoming befitting of rock stars. The large turnout consisted of mainly members of the Lions’ fan clubs and football fans who had turned up to show their appreciation of the triumphant Lions!

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After the rousing reception, the lions proceeded onto an open-top bus as they paraded through the heart of the City and down the bustling Orchard Road where they waved to hundreds of fans gathered to catch a glimpse of their idols!

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The celebration reached a climax when the Lions arrived back at the home of Singapore football, Jalan Besar Stadium, to find the grandstand packed with 3,000 loyal supporters armed with huge banners, loud hailers and other props to hail the AFF Suzuki Cup champions! The lions made a majestic entrance onto the pitch as skipper and tournament MVP Shahril Ishak and Vice-Captain Hariss Harun led the Lions out of the tunnel to the podium carrying the well-deserved trophy!

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After the customary thank you speeches, the lions showed their appreciation to their fans by kicking autographed balls into the stands, much to the delight of their loyal supporters who had been waiting for more than 4 hours for their heroes.

The event ended with the screening of a video that Nike specially commissioned for the event to mark the momentous occasion!

We at CROWD are proud to be a part of this momentous occasion in the history of Singapore football. We successfully garnered coverage in the following media:

Channel News Asia

Channel 5

Channel 8

Suria

Vasantham

The Straits Times

Today

LianHe Zao Bao

The New Paper

Berita Harian

My Paper

Tamil Murasu

Channel News Asia Online

The Straits Times Online

Yahoo! Singapore

Today Online

Footballopod

Junpiter Futbol

Axrosstheline

Goal.com

Bolasepako

FAS.com

ESPNStar

Razor TV

As well as across digital and social media sites.

See more pictures of the Lions Welcome Home Parade at our Gallery.

 

 

 
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Clash of Continents

2012 ended with a bang for the CROWD team, amidst a flurry of activity. The team, with a wealth of ….

Clash of Continents

2012 ended with a bang for the CROWD team, amidst a flurry of activity. The team, with a wealth of sports and events expertise, handled the inaugural Clash of Continents tennis event in November.

The concept of the event was something completely different. Instead of themselves or their countries, the players will be representing their Continents. Think Ryder Cup meets Tennis!

With four world-class tennis players confirmed, the team set about creating pre-event buzz for the two-day weekend event held over the weekend 24th and 25th of November.

So who are these world-class tennis stars?

Janko Tipsarevic (Serbia)

Known for his tattoos, piercings and sunglasses, the Serbian was ranked No.9 in world in the build up to the tournament. A philosophical character, his form in the 2012 season saw him rocketed up the rankings and qualify for ATP’s season-ending championships.

Juan Monaco (Argentina)

Nicknamed ‘Pico’, the Argentinean was ranked No. 12 in the lead up to the tournament. With a recent victory in Malaysia, Pico found his form during ATP’s Asia Swing Tour towards the end of 2012. A real crowd favourite, particularly with the ladies, he is certainly Juan to watch out for in 2013!

Kei Nishikori (Japan) 

Asia’s No.1 player and the world No.19, Nishikori came into the tournament with an impressive victory in the Japan Open. He was the youngest and smallest of the four players, though this would prove inconsequential in his battle against his bigger opponents with his speed. Nishikori has been touted by ATP as one of the players to watch in the next few years.

Sam Querrey (USA)

A late replacement for the injured Mardy Fish, Querrey was ranked No.22 in the run up to the tournament. Having beaten world No.1, Novak Djokovic earlier in the year, Querrey came into the event full of confidence and showed just why he is one of the up and coming new generation of American players in the ATP today.

To spice things up further, the event organisers also lined up an exhibition match between glamour girl Daniela Hantuchová and China’s Peng Shuai. The ladies played on the Sunday showing the crowd that women’s tennis could be as exciting and physical as the men’s game.

Closer to the event, the event organisers announced that British songstress Leona Lewis would be giving a special performance at the COC event much to the excitement of the CROWD girls, who could hardly contain their excitement. Email requests for interviews came flooding in the minute these details were confirmed and the news was released.

The tournament proved to be quite a success, with more than 13,000 fans taking in the entertaining tennis action and music entertainment over the two days at the Singapore Indoor Stadium. Though it is an exhibition tournament, the players played to win while entertaining the crowd. With a mixture of professionalism and good humour the players wowed the audience who clapped and cheered each point.

In the end, the top seed Tipsarevic was crowned the overall winner, accepting the trophy in front of an appreciative crowd. Who says tennis is dead in Singapore? On this evidence, clearly not!

Clash of Continents_Juan Court

Clash of Continents_Kei Nishikori

Clash of Continents_Daniela HantuchovaClash of Continents_Janko Tipsarevic Wins

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Nespresso

The third quarter of the year seems to get busier for the CROWD girls, especially when given a task to ….

Nespresso

The third quarter of the year seems to get busier for the CROWD girls, especially when given a task to conceptualize the launch of Nespresso’s latest and most affordable coffee machine – U.
After hours of brainstorming, we decided to play around with the tagline of the new U – How the U lives like you!
CROWD worked with seven influential people to see how the new U can fit into their personality and lifestyle by conceptualizing and decking out hotel rooms with a specific theme.
The seven designers came up with the following themes:
  • Gardens by the Bed: Inspired by fairytales, stories, nature, trees, good times/friends and conversation, comfort, fun, surprises
  • Designers of Gardens by the Bed- Diana Tang & Stephanie Wong
    • Stephanie is a senior designer at Epigram – an established design consultancy and publisher. She has published five books to date including the best-selling Amos Lee series. Her illustrations from the Amos Lee series was animated to be part of the Amos Lee TV series on Okto.
    • Diana Tang works as a creative in the corporate world by day and by night comes, she turns into a dream-chaser. When the sun sets, she deliberates on her passion for all things fashion and art. Every window display can be a source of inspiration, every new line of shoes can flash a brainwave for her next creation.

 

  • Shanghainese Colonel: Alvin and Kalista wanted to give the guests an idea of how it was like, staying in the Kam Leng of 1938. With Shanghainese brocade, wares and accessories from old colonial Singapore. Elaborate and very vintage.
    • Alvin is a Designer/writer/art director who is constantly trying to satiate his constant visual cravings. He has a perchance for odd things and is constantly trying to give color and meaning to the things around him.
    • Kalista loves beautifying surroundings, her last job got her managing events. No surprise, since she’s good at evoking feelings and emotions from day to day objects.

 

  • No sleep: In this chaotic world that is spiraling out of control, there still lies a certain order- a path we are all pre-determined to follow. It is the way the universe has been designed. You are standing here reading this because of a series of decisions you have made throughout your entire life, you are not here by chance.
    • System Sovereign is the creative studio of Syndicate – an audiovisual Collective typical expectations of the electronic dance audiovisual gigs. When not in their music branding solutions for clients in fashion, institutions. They both love a good Piccolo Latte.
  • Industrial Chic: Inspired by 1970s interiors and design, Anthony Ho of LEFTFOOT designed this room with beauty, affordability and utility in mind.
    Anthony wanted to achieve a “weathered and industrial chic” aesthetic.
  • Designer for the Industrial Chic room - Anthony Ho
    • Anthony Ho’s love for footwear along with all things vintage and fashionable led to his first foray into business circa 1997-Vintage Closet (VC). His obsession for refined footwear, the pizazz to any outfit, led to the opening of LEFTFOOT in 2003. LEFTFOOT at Far East Plaza was the first footwear boutique that catered to a niche crowd who sought after footwear that was not easily available in the region. Anthony drinks his coffee strong and less acidic.
  • College Dorm: College was the best years of our life for many of us. The college dorm room was aninspiration from stories that Sharon’s boyfriend have told her from his exciting times back at college. A college dormitory is a room where you will stumble upon an interesting array of nothing and everything.
  • Designer for College Dorm- Sharon Tan
    • Sharon Tan – With an immaculate eye for fashion, her dream was to be a part of the fashion world. After FashionCollege in Sydney in 2006, she scored a job with a fashion label and the best part of the job was putting together their lookbooks which lead to styling photoshoots. As a stylist for magazines, piecing together a photoshoot is her most treasured piece of art. She likes her coffee milky and foamy.

 

  • Modern Bachelor Pad: A room that invokes a man’s individuality, a space that defines his “je ne sais quoi”, and a den that helps to seduce.
  • Designer for the Bachelor Pad- David Fuhrmann Lim
    • David Fuhrmann Lim is the editor of a popular man’s magazine. He plays ultimate frisbee and cycles, and claims he has the same number of Tour de France championship titles as Lance Armstrong. He has three cats.

 

  • Young Couples Room: Velda envisioned the couple to be full of life and drive; always seeking new adventures on the roads less traveled. The look is kept simple with black and white decor, but she uses accents of red to represent the excitement and passion the newly-wedded couple possesses.
  • Designer of the Young Couple room- Velda Tan Young Couple
    • Velda Tan is the co-founder of Singapore’s pioneer online retail store, Love, Bonito. As Creative Director, she oversees the label’s designs and art directs its fashion editorials. Her blog has garnered a wide following locally and internationally from the unique insights she has gained from previous stints in the circuit. Velda’s favourite coffee – Strong and white.
Nespresso Singapore and CROWD hosted a group of media and bloggers on 12th September at the Kam Leng Hotel and welcomed them with a big U. After which, they were treated to a delectable meal from LP + Tetsu before given a grand tour of the seven special rooms.
Check out the photo album HERE and let us know which is your favorite room.